How Early Stage Startups Can Jumpstart their Marketing with Mike Boyarski, CMO at DeepL
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How Early Stage Startups Can Jumpstart their Marketing with Mike Boyarski, CMO at DeepL
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Mike Boyarski, chief marketing officer at DeepL, chats with Venrock partner Ethan Batraski about the role marketing plays at an early stage company. A marketing veteran with more than 20 years of experience at companies such as Fivetran and SingleStore, Boyarski shares best practices for building a marketing foundation, engaging your community, and when early stage startups should hire their first marketer.
[00:02:06] Rapid fire questions
[00:05:12] The role of marketing in an engineering-dominated company
[00:06:39] How to handle marketing before your first marketing hire
[00:09:23] Engaging developers in the marketing process
[00:17:05] When should a company hire its first marketer?
[00:23:05] Metrics for marketing teams to consider
Full transcript: https://bit.ly/41QtR0R
Follow Ethan: https://twitter.com/ethanjb
Follow Ganesh: https://twitter.com/gan3sh