Learn how Eaton empowers its partners with industry-leading products and comprehensive support—from hands-on training and presales assessments to deal registration and marketing funds. Whether you're an experienced reseller or new to selling power solutions, Eaton provides the tools, teams, and resources to help you succeed.

📌 Topics & Time Codes:

00:00 – Introduction: The infrastructure profitability challenge

00:34 – Guest intro: Sami Hussaini from Eaton

00:57 – What’s driving customer buying habits in infrastructure

01:10 – Key trends: Lithium-ion UPS & cybersecurity

02:09 – How solution providers can profit from lithium-ion UPS

02:57 – Top verticals for lithium-ion UPS: K–12, healthcare, enterprise

03:53 – Tools Eaton provides partners: battle cards, full solution support

04:12 – Growing your business with Eaton's partner-first approach

05:00 – Eaton’s one-stop-shop solutions with Tripp Lite acquisition

05:30 – Can new resellers succeed with Eaton? Yes—here’s how

06:23 – What’s next: New UPS product launches and innovations

07:06 – Advanced battery management

07:46 – Where to learn more and join: Eaton’s Power Advantage Partner Program

08:36 – Closing remarks

💼 From product education and technical resources to a fully stocked solution stack, Eaton is committed to helping partners boost revenue, reduce complexity, and serve customers with confidence.

🔗 Learn more about the Eaton Power Advantage Partner Program: PowerAdvantage.Eaton.com/ChannelInsider

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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

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