How Fidji Simo Went From A French Fishing Village to Silicon Valley
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How Fidji Simo Went From A French Fishing Village to Silicon Valley
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Instacart CEO Fidji Simo is used to beating expectations. Raised in a small fishing village in the South of France, Simo grew up watching her family take big swings at sea to feed her local town. Inspired with entrepreneurial dreams of her own, Simo was the first of her family to hustle her way out of Sète and into an elite business school in Paris. She rose through the ranks at eBay, Facebook, and then nabbed the ultimate job as the CEO of Instacart, all before the age of 40. She’s currently laser focused on transforming Instacart from a grocery delivery company into a grocery technology company, while battling challenges with the gig economy, rising food prices, and competition from Walmart and Amazon. In an international journey from France to San Francisco, Emily Chang speaks with Simo about her roots, her path, and how she’s delivering Instacart’s next chapter.
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