What separates the hires who stay for six years from those who quit in 90 days? In this episode, Dan Rochon shares powerful real-world lessons on hiring, retention, and leadership. You'll discover how to lead virtual assistants with clarity, how to build loyalty, and why time is more valuable than money when scaling your business. Plus, a look inside Dan’s mission to sell 40,000 copies of Teach to Sell—and how his team is making it happen.

What you’ll learn on this episode

• Retention is predictable: most team members don’t last 90 days, but those who do often stay for six years.
• Growth isn’t for everyone: many people reject personal development, and that’s okay. It helps filter for the right fit.
• Hiring is a 50/50 game: even with careful hiring, 50% might not be a fit. But the right 50% will stay long-term.
• Virtual assistants need a roadmap: give clarity, structure, and leadership not just tasks.
• Leadership is partnership: don’t just assign goals; co-create the plan and give them the tools to succeed.
• Time is more valuable than money: trade a little money to get back your time and reinvest it wisely.
• Scaling requires leverage: leverage people, processes, and time to grow beyond your limits.
• Metrics matter: Dan shares his exact investment-to-return model using showing agents to close contracts.
• Culture drives retention: people stay where they feel supported, guided, and aligned with a bigger mission.
• Certainty creates magnetism: Dan’s confidence in his 40,000 book goal inspires belief and follow-through.

Want to Lead With Clarity and Build a Team That Lasts?

Teach to Sell goes beyond traditional sales—it's about becoming the kind of leader people want to follow. If you’re trying to scale with virtual assistants, build loyalty, or create a mission-driven team that sticks, this book gives you the mindset and frameworks to do it right.

👉 Preorder now: https://www.nobrokemonths.com/teach-to-sell-preorder

Resources mentioned in this episode

• Teach to Sell Book: Dan’s upcoming book, teaching how to influence by helping others think clearly. Launching February 2026.
• Virtual Assistant Framework: A model for onboarding, training, and retaining remote talent with structure and leadership.
• Metrics Model for Showing Agents: Dan’s cost-per-contract analysis to measure ROI of leveraging buyer agents.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead