In this episode, I chat with Casey, a seasoned B2B SaaS marketer currently leading marketing at Do What Works. We kick things off with some friendly banter about California sunshine, Seattle rain, and the joys of raising young kids—Casey’s a dad of two little ones, and I’m a proud father of four college-aged children.

Casey walks us through his unconventional journey into senior marketing leadership, starting with his early days at TechValidate (acquired by SurveyMonkey), then transitioning into sales and marketing leadership roles. Over time, he built a strong consulting practice with institutional investors and began teaching at UCSD and Stanford extension programs. He shares insights from his experience launching an e-commerce product on Kickstarter, testing marketing strategies firsthand with small businesses.

We dive into how podcasting became a key growth channel for him during the $1M–$10M ARR stage, why most influencer programs miss the mark, and how he helped scale organic marketing at ActiveCampaign. Finally, Casey shares why he joined Do What Works—a marketing technology company focused on surfacing real A/B test results across the web—and how working in a nimble startup lets him move fast, create high-velocity content, and break free from big-company red tape.