In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. In this episode, I’m sharing the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget.Inside this episode:→ Why visibility matters more than ever→ How I’ve marketed my books + creative work→ Real messages from readers that remind me why I keep showing up→ Encouragement (and tools!) for your marketing journey

Videos mentioned in this episode:

Instagram Changed in 2025: What You Need to Know - https://youtu.be/xdItNGb0gls

Author Vlog: Flying Across the World! | Sharjah International Book Fair - https://youtu.be/lCVcKd6wjg8

Marketing is changing: here's what you need to know - https://youtube.com/live/w5ariWhoDPw?feature=share

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

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Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.