If you're a business owner or marketer looking to get more customers without spending money on Facebook or Google ads, this episode is for you.

Dr. Lewis Haydon is joined by boardroom table member and strategic advisor Peter Boolkah to uncover exactly how successful businesses are generating leads in 2025 without paid ads. They break down the shift from traditional digital marketing to AI-driven visibility, SEO-first strategies, and long-form content that feeds search engines and customers.

You'll learn why most marketing fails today, how artificial intelligence is changing search and lead generation, and what content actually ranks in the new marketing landscape. Whether you're a startup, scaling SME, or established brand, this conversation offers a blueprint for client acquisition using modern marketing tactics that don’t rely on ad spend.

Takeaways

• How AI is reshaping digital marketing — and what it means for getting clients

• The real reason your content isn’t ranking (and how to fix it fast)

• Why SEO is still the most reliable lead generation strategy in 2025

• How to attract high-quality leads using long-form content and AI-friendly copy

• What smart business owners are doing differently to grow without paid media

Chapters
00:00 – Introduction to Client Acquisition Strategies
03:50 – Understanding Your Ideal Customer Profile
06:47 – The Evolution of Marketing Channels
09:49 – The Role of AI in Marketing
12:41 – Peter’s Journey to SEO Mastery
15:37 – Strategies for Startups to Get Clients
18:44 – Hiring the Right Marketing Talent
21:47 – Scaling Beyond Six Figures
24:46 – Long-Term Strategies for Client Acquisition

Keywords
getting clients without ads, client acquisition, lead generation, SEO for business owners, AI in marketing, AI visibility, content marketing, organic marketing, digital marketing strategies, how to get more clients, marketing strategies 2025, inbound marketing, scaling a business, business growth tactics, artificial intelligence and SEO, founder marketing, startup visibility, Peter Boolkah marketing, business podcast for entrepreneurs, AI marketing podcast