How Reddit keeps its platform safe for brands
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How Reddit keeps its platform safe for brands
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Is social media a safe space for brands? Despite some recent news coverage, the data suggests that it may well be – especially if you invest in the right platform.
On this episode of the Performance Marketing Unlocked podcast, Steve Riad, VP of Global Mid-Market and SMB sales at Reddit (16:19), outlines how the news aggregation and social forum platform has managed to remain a useful resource for advertisers for over two decades, and why now is the best time to get in on the action.
Also, PMW's Editor Robin Langford (1:25) joins at the beginning of the episode to discuss what makes the perfect performance marketer, and how to best convey this to make the famous PMW 100 Powerlist.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
The perfect performance marketer (1:25)
Is social media a safe space for advertisers? (16:19)
The future of Reddit's ads business (35:28)
PMW's Resell Me a Pen Challenge (40:34)
~ Further reading ~
Reddit enhances Ads Manager to give smaller businesses a boost
Social media is becoming a vanity metric
Reddit launches own version of AI Overviews using discussions on its platform
PMW 100 Powerlist 2025
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