This week's blog roundup: How Schools Are Rethinking Marketing, SEO, Branding & AI

This episode shares practical marketing strategies for colleges and universities. Learn how schools are adjusting to changes in student search behavior and how artificial intelligence is reshaping SEO. We cover clear steps to improve online visibility, build trust with prospective students, and stay competitive in a crowded education market.

The discussion also covers brand reputation, segmentation, and how email and budget planning support enrollment growth—especially for adult learners and continuing education. We also review important updates to federal funding, including changes to Pell Grant rules.

Absolutely — here’s the updated timestamp section with each description reduced to roughly half the original length, while keeping key terms for SEO and clarity:

Topics Covered:

00:00 – Intro
Quick intro to higher ed marketing in 2025.

00:44 – Student Search Trends
Students ask specific questions—answers must be clear.

01:33 – How AI Affects Search
AI changes how content appears in search.

02:11 – SEO for Higher Ed
Structure content for both AI and search.

04:50 – Local SEO
Location terms and reviews help private colleges.

06:46 – Brand Building
Consistent visuals and proof build trust.

08:40 – Grad Program Differentiation
Show value: careers, flexibility, faculty.

10:31 – Email Marketing
Email still drives action and engagement.

11:53 – Marketing Budgets
Track ROI to guide smarter spending.

13:38 – Adult Learners
Offer flexible formats and clear outcomes.

15:04 – Pell Grant Changes
New rules impact aid messaging.

15:58 – Wrap-Up
Key takeaways and next steps.

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing