Today I’m joined by the brilliant Hannah Whiteley—a registered nutritionist who’s become the go-to expert in hypothalamic amenorrhea (HA) and RED-S. She’s built a thriving 1:1 practice, launched a sell-out digital offer, and gone fully self-employed in under a year… all while competing as an elite athlete.

Hannah’s business journey wasn’t always smooth. She started out overwhelmed with demand, undercharging, and figuring it all out on the fly. We worked together to build a legit, sustainable business that not only matched her salary - but gave her the confidence (and cashflow) to leave her job for good.

In this episode, we’re talking about how she found her niche (even when she was scared to turn clients away), how we streamlined her offers to give her more time and stability, and how she launched her signature programme - selling 10 spots in just over an hour.

If you’ve ever thought, “I’m great at what I do… but I have no idea how to run a business,” this episode will hit hard. It’s for you if you’re ready to go all-in on your expertise, but want your business to work for your life - not against it.

Learn more about Hannah here!

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