How TikTok & Sidekick Helped Sell Out a Skincare Brand Podcast Por  arte de portada

How TikTok & Sidekick Helped Sell Out a Skincare Brand

How TikTok & Sidekick Helped Sell Out a Skincare Brand

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Also available on YouTube: youtu.be/Pi20dFaHoVg

Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.

In this episode, Ben shares how he:

  • Sold out his first product run—twice
  • Built a loyal customer base by building in public
  • Used Shopify Sidekick to find superfans and boost conversions
  • Leveraged AI to do what agencies charge thousands for
  • Landed in retail by rallying his TikTok followers

Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways.

Show Links:

Clubhouse Skin

  • Clubhouse Skin
  • TikTok
  • Instagram

Shopify

  • Shopify Magic
  • Getting started with Sidekick
  • Shopify Newsroom: AI helped these founders fast-track their way to first sale

Sponsors:

  • Zipify – Build high-converting sales funnels
  • Cleverific – Smart order editing for Shopify
  • Boost AI Search & Filter – Collection filtering + smart search

Subscribe for weekly interviews with Shopify founders and experts.

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