What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's working for others and where you might be missing out. And they're all free! Plus, Jyll breaks down the four ways to increase your search impression share, with the caveat that more isn't always better. Finally, Jyll addresses a frustrating Google Ads tool error, offering a straightforward explanation and a strong recommendation.

Key Topics Discussed:

• Practical techniques for researching competitor keywords and ad strategies using Keyword Planner and the Google Ads Transparency Center.
• Understanding how to interpret your own auction insights to identify competitor priorities and keyword overlap.
• Debunking the myth of a universally "good" impression share and exploring the balance between visibility and profitability.
• Exploring the four main ways to increase your impression share: budget, bidding, quality, and targeting.
• Why the Ad Preview and Diagnosis tool can be unreliable and what the "search location doesn't match" error actually means.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

Blog post mentioned in this episode: The Ultimate Guide to Google Ads Quality Score: https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode68

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