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How the 7-Second Rule Can Make or Break Patient Trust

How the 7-Second Rule Can Make or Break Patient Trust

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Let’s be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here’s the problem: that’s not your brand. That’s the tip of the iceberg. What makes patients choose you, trust you, and tell others about you? […]

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