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How this B2B CEO Uses His Podcast to Grow a Movement

How this B2B CEO Uses His Podcast to Grow a Movement

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Connect & ask your leadership question here: https://www.talentmagnet.com/contactusTake the FREE Self-Care Inventory Quiz: https://www.talentmagnet.com/quizSeason 3, Episode 233How this B2B CEO Uses His Podcast to Grow a Movement (feat. Josh Lewis from the Cincinnati Podcast Studio)This crossover episode from Grow Your Podcast flips the script: Josh Lewis (Cincinnati Podcast Studio) interviews Unconventional Leadership host Mike Sipple Jr. about how a scrappy audio show became a global leadership movement. Why did it start? What’s changed? And what has he learned about leading with uncomfortable authenticity on the mic and in real life?What You’ll Learn• Origin Story: The coffee-conversation advice from mentor Dr. Janet Reid that set the tone for unscripted, human leadership dialogue.• Audio → Video Leap: Why seeing faces matters for emotional connection, and how LinkedIn + YouTube video expanded global reach.• Brand Reboot: Moving from Talent Magnet Institute to Unconventional Leadership—and why making the listener the hero changed everything.• Guest Curation That Resonates: Interview people your audience already knows, likes, and trusts; draw out the stories they’ve never told.• Consistency & Seasons: How to keep publishing through busy quarters, strategic pauses, and limited resources without losing the audience.• Authenticity as Filter: Being real may repel some—but it powerfully attracts the right leaders, clients, and culture-builders.🔗 Links and Resources:- Connect with Josh Lewis: http://linkedin.com/in/devisinggood- Check out the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com___Subscribe & Listen to more content here:➡️ Web: https://www.talentmagnet.com/podcast➡️ YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047➡️ Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C___Connect with the Mike Sipple, Jr!LinkTree: ➡ https://www.linktr.ee/mikesipplejrLinkedIn: ➡ https://www.linkedin.com/in/mikesipplejr___Connect with the Talent Magnet Institute!YouTube: ➡ https://www.youtube.com/@talentmagnetinstituteLinkedIn: ➡ https://www.linkedin.com/company/talentmagnetinstitute___Connect with the Centennial on LinkedIn:➡ https://www.linkedin.com/company/centennial-inc___Produced by the Cincinnati Podcast StudioCreating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tmiLearn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/#Leadership #UnconventionalLeadership #HR #TeamBuilding #SelfCare #ThoughtLeadership #WorkplaceCulture #VideoPodcasting #PeopleFirst #Authenticity
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