How to Build a Donor Retention Engine That Runs Itself
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How to Build a Donor Retention Engine That Runs Itself
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Does this sound familiar? You launch a campaign, donations roll in, you send a thank-you email… and then? Crickets. The donor disappears. You’re not alone—most nonprofits lose up to 60% of donors after the first gift. But what if there were a simple, automated way to keep them engaged?
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Donor Retention Engine—a 3-step, plug-and-play system that turns one-time donors into lifelong supporters. You’ll learn how to build a powerful 90-day connection sequence, personalize every email using AI (without it sounding robotic), and track donor engagement so you know exactly who’s ready to go deeper.
Whether you're a solo founder or a team of ten, this episode gives you the tools, scripts, and AI prompts to create real human connection at scale—and boost donor retention without adding hours to your week.
Want the full templates and swipe copy? DM Tom the word “AI” to get the Nonprofit AI Growth Playbook.
Subscribe now—tomorrow’s episode is part two: The Thank You Flywheel—how to automate gratitude that still feels real.