If your brain feels like it’s running a business on 67 open tabs, this episode is the reset button you didn’t know you needed.

You’re not burnt out because you’re lazy or unmotivated.

You’re burnt out because your business is full of unanswered questions and those open loops are draining your mental and emotional energy.

Questions like,

"What if my prices are off?"
"What if I'm on the wrong social media platform, saying the wrong thing, to the wrong people?

Here’s the truth: the mental weight of running a business doesn’t have to be your normal.

And in this episode, I’m showing you the one thing that clears the confusion and puts you back in control, market research (but not the boring kind).

Here’s what you’ll learn:

• Why market research is the most underrated tool for reducing decision fatigue in business

• The emotional and financial cost of running a business based on guessing

• Why second-guessing everything is not just part of the job

• How market research actually removes stress (not adds to it)

• What you’re doing every day that is market research, you just don’t realize it

• Why my Covert Market Research Method feels like having a crystal ball in your business

If you're tired of wondering why your strategy isn't landing or your offers aren't selling like they used to, this episode is for you.

You’ll walk away with a new perspective and understanding what’s actually causing the stress in your business and what to do about it.

Plus, I’m sharing a behind-the-scenes look at my upcoming Covert Market Research Workshop: how it works, what makes it different, and how it can completely change the way you market and sell in your business.

Links & Resources:

• Sign up for the Covert Market Research Workshop

• Subscribe to the Bad for Business Newsletter for a story-meets-strategy email that makes you question what you think is actually bad for business.