Welcome back to Fried Marketing, the podcast where we serve up sizzling marketing insights you can actually use! This week, your host, Chris Olson, is diving deep into the often-dreaded world of Google Reviews. Whether you're a local bakery, a bustling e-commerce store, or a service provider, those little stars and accompanying comments can make or break your online reputation.

In this episode, Chris tackles the burning question every business owner faces: how do you effectively address negative feedback on Google? We all strive for five-star perfection, but let's be honest, those one and two-star reviews are inevitable. It's not about avoiding them, it's about how you respond that truly matters.

Chris kicks things off by explaining why Google Reviews are so crucial in the modern marketing landscape. We'll explore how they influence search rankings, consumer trust, and ultimately, your bottom line. Did you know a single negative review can deter potential customers? We'll dissect the psychology behind online reviews and why they hold so much weight.

Then, we're getting down to the nitty-gritty: how to handle those dreaded negative reviews. Chris breaks down a step-by-step process, starting with the golden rule: always respond. Ignoring a negative review is like sweeping dirt under the rug – it doesn't disappear, and it certainly doesn't look good.

Thank you, as always, to our wonderful clients. Especially:

Drainsmart - Drainage Company in London

HSW Timber - Timber Merchants in Kent

A.S Cooling Ltd - Air Conditioning Suppliers in Kent

Julian Roofing - Roofers in Bromley

Whether you're a seasoned marketer or a small business owner just starting out, this episode of Fried Marketing will equip you with the knowledge and confidence to tackle Google Reviews head-on. Don't let negative feedback hold you back – learn how to turn it into a powerful tool for building trust and attracting new customers.

Don't forget to subscribe to Fried Marketing for more actionable marketing advice, and leave us a review – we promise to respond!

Hosted by, and UK sync music provided by, Chris Olson.

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