Emma Stratton is a well-known messaging expert for b2b brands. Her book, Make it Punchy is a Bestseller. Having coached more than 2000 marketers, Emma knows that how we communicate our product, is everything. April Dunford, the Queen of Positioning, loves her too! We have a lot to learn from her.

📌 What you'll learn

✅ Emma early career

✅ What's the hardest part about writing a book?

✅ Messaging practices that convert

✅ Aspirational vs credible messaging

✅ When to completely throw out your messaging

...Or, use this to get where you need to go:

(00:00) Introduction

(01:02) Emma's early career

(05:50) Being Carrie Bradshaw of b2b

(08:22) Unconventional ways b2b companies succeed

(10:36) Make it Punchy

(16:06) When should you throw out your messaging?

(17:27) Messaging exercise that works

(21:19) Sales & Marketing

(23:40) Founders

(25:41) Aspirational Messaging vs credibility

(27:59) Creativity in b2b

(29:03) Fav b2b brand

(30:26) End notes

This episode is for founders and marketers looking to improve their website messaging.

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🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing

📩 Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/