Mailchimp went from an email tool to a global marketing platform. But how did they pull off their go-to-market strategy at scale? In this episode, we break down the real tactics behind Mailchimp SMS's GTM success. Wade is the Principal PMM at Intuit Mailchimp and has been an integral part for seven years now. Before that, he was at Square.

📌 What you'll learn

✅ How Mailchimp evolved

✅ GTM behind Mailchimp SMS

✅ Why rejection can be a good thing

✅ A day in his life.

...or, use this to go where you want to:

(00:00) Introduction

(01:26) Wade's journey into PMM

(03:06) Biggest challenges with Mailchimp's positioning

(05:27) 7 years at Mailchimp

(08:27) Day in a life of Senior PMM

(11:36) Global Product Launch at Mailchimp

(17:01) Customer Segmentation tips

(20:04) Frameworks for tracking each stage of the journey

(21:45) Being rejected at Square

(28:41) Finding PMF(39:15) Intuit + Mailchimp

(42:16) Biggest wins

(46:14) Challenges with Launching

(48:53) Company doing great marketing atm

(50:43) Resources

(53:56) End Notes

Don’t forget to Follow and leave a rating :)

🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/

📩 Connect with Wade Burrell: https://www.linkedin.com/in/wadeburrell/ + https://www.wadeburrell.com/

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