If you are a marketer stuck in KPIs without bringing actual revenue, you are doing it wrong. My second guest, Julien, is Chief Marketing Officer at Cordial. He has led marketing in orgs like Gong, Salesforce and Talend. Julien is also a mentor at the PMA. In this episode Julien shares how marketers should think about revenue, GTM frameworks he follows as a CMO, and so much more.

📌 What you'll learn

✅ How to think about revenue in marketing

✅ Life as a CMO

✅ Why funnel approach to content is wrong

✅ GTM Frameworks and V2MOM

✅ Advice for marketers

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Or, use this to get where you need to go:

(00:00) Introduction

(01:16) Julien's Journey

(02:57) Life as a CMO of Cordial

(04:52) About Cordial Edge

(05:55) Funnel approach to Content is wrong

(07:23) Learnings from RevTech to MarTech

(08:44) What are Revenue Cadences

(09:38) Days at Gong

(11:26) Key Components of a successful GTM strategy and V2MOM

(13:44) Impacts of Customer Feedback

(16:45) Building a strategy around Retention

(18:05) Julien's fav marketing companies

(20:54) Advice for marketers

This episode is for young marketers, CMOs looking to be more revenue-centric and founders!Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights!

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🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing

📩 Connect with Julien Sauvage: https://www.linkedin.com/in/julien-sauvage/