In today’s episode, we’re joined by Neil Miller, Director of Product Marketing at Kissflow, where he’s spent over ten years. With his deep experience in the B2B space, Neil gives us an inside look at how to handle the specific challenges that come with both SMBs and enterprise markets.

📌 What you'll learn

✅ Citizen development and the power of building your own tools

✅ Messaging strategies for SMBs vs. Enterprise

✅ How to identify the right channels to reach enterprise buyers

✅ Insights on how to get promoted in product marketing

and so much more

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or, use this to go where you want to:

(00:00) Introduction

(02:16) Day in a life of a Director PMM

(04:14) Is everyone a Competitor?

(07:12) Checking out the competiton

(07:39) What is Citizen Development in tech?

(09:02) Building an App in-house

(10:24) Replacing $24k

(10:48) Messaging for SMBs vs Enterprise

(12:22) GTM segmentation

(13:51) GTM success and early adoption

(16:10) Have you found the right channels?

(18:07) Don't assume Sales will use your content

(22:25) What is Product Enablement?

(23:49) Improving retention + best customers

(26:00) Metrics to track PMM work

(27:45) How to land a role as a Director PMM

(29:55) How to enter Product Marketing

(33:10) You may not be a great manager and that's okay

(34:57) Neil's fav marketing pick

(36:15) Resources

(37:32) End Notes

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Follow for more marketing tips:

🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/

📩 Connect with Neil Miller: https://www.linkedin.com/in/neilamiller/

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