In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact.

From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape.

You’ll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence.

What you’ll learn:

• How to align event strategy with company-wide business goals
• Ways to bridge the gap between sales and marketing through events
• How to track pipeline impact using CRM and automation
• Why clear pre-event objectives lead to stronger post-event reporting
• How to balance creativity with data-driven decision-making
• Strategies for scaling what works—and cutting what doesn’t

Isabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada’s top AI company, Cohere, she’s redefining what success looks like in strategic events and how to achieve it at scale.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Connect with Isabelle on LinkedIn

Connect with Matthew Byrne on LinkedIn

For additional resources for #eventprofs visit www.productionvaluematters.com

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.