In this episode of Music with a Twist, we’re diving into one of the most powerful forces shaping the music industry today with Todd Artist engagement. As technology evolves and fan expectations shift, the way artists connect with their audiences has become more personal, strategic, and essential than ever before.

From social media to live experiences, digital communities to direct-to-fan platforms, we explore how artists are building lasting relationships with their listeners and turning followers into superfans. Whether you're an emerging artist, a seasoned pro, or a music industry insider, this episode offers valuable insights into what it truly means to engage with intention in today’s music landscape.

In this episode, we dive into the transformative power of metadata in the evolving landscape of music distribution in developing countries. Join us as we interview the CEO & Founder of Equalizer Consulting, Natalie Jacob’s. We will be exploring the critical role of accurate metadata in the early stages of digitization. We discuss the challenges and opportunities faced by artists and distributors, the importance of proper metadata for monetization and rights management, and real-world success stories that highlight the impact of digital advancements. Tune in to understand how getting the metadata right is essential for the future of music in developing regions.

Natalie Jacobs is the founder of Equalizer Consulting, a full-service consulting firm specializing in metadata operations. With over 20 years in the industry with Warner Music Group, she has extensive experience at the intersection of recorded music and publishing, having worked in both frontline and catalog labels. She also built a cutting-edge data operations team in support of the core publishing and production music divisions. Her diverse career has made her a music metadata evangelist, highlighting the importance of metadata for proper credits, music discovery, and accurate royalty payments in the digital music landscape.

Equalizer Consulting’s mission is to empower both music companies and musicians with data-forward strategies and a deep understanding of music metadata. For corporate clients, this involves assessing employee data engagement, implementing data standards, enhancing process workflows, and creating professional development training programs. For musicians, the focus is on providing the knowledge and confidence needed to navigate metadata, rights ownership, registration, and royalties, ensuring they can protect their musical creations and thrive in this complex industry.

In this insightful episode, we sit down with the CEO & Founder of So Saucy Records Janishia Jones, to explore the vital topic of creating an ecosystem of safe spaces for Women of Color (WOC) in the music industry. We delve into the challenges faced by WOC, the importance of supportive environments, and strategies for fostering inclusivity and empowerment. Our discussion highlights real-world examples and practical steps that can be taken to ensure WOC thrive in the music business. Join us for an inspiring conversation about building a more equitable and inclusive industry for all.In this insightful episode, we sit down with the CEO & Founder of So Saucy Records to explore the vital topic of creating an ecosystem of safe spaces for Women of Color (WOC) in the music industry. We delve into the challenges faced by WOC, the importance of supportive environments, and strategies for fostering inclusivity and empowerment. Our discussion highlights real-world examples and practical steps that can be taken to ensure WOC thrive in the music business. Join us for an inspiring conversation about building a more equitable and inclusive industry for all.