Welcome to Built to Flow: the podcast for seasoned entrepreneurs and service providers who are ready to grow their business in alignment with their life.

In this trailer episode, host Heather Crabtree, business strategist, 3x founder, and creator of the Built to Flow Framework, shares the evolution from her previous podcast, Your Savvy Business, into a deeper, more sustainable way of leading.

She opens up about what shifted in her life and business after the loss of her daughter in 2023, how her approach has always resisted hustle culture, and why she’s helping others grow with more clarity, capacity, and rhythm.

You’ll also get a behind-the-scenes look at what to expect from the episodes ahead and how her upcoming book fits into the bigger picture.

If you’ve outgrown outdated strategies and want a business that supports who you are now, this is your space. Because every season of business calls for something different. You need a business that flows.

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In this podcast episode, I chat with another one of the Your Success Squad members, Mallika Malhotra, an award-winning brand strategist, mentor, and speaker. We delve into Mallika's framework, and how it helped her improve and sell her high ticket offer, her mastermind.

Learn more about how you can work with me in 2024.

What's in this episode:

[00:01:23] Framework Refinement

[00:03:41] Mallika's Framework

[00:11:33] Conversion Event Created from Framework

[00:13:41] Optimizing Framework for Content Creation

[00:18:48] Framework in Speaking Engagements

[00:21:00] Her High Ticket Offer, Brand Breakthrough Mastermind

Mallika Malhotra

Website

Mastermind

Instagram

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Looking for a fun way to build your list and lead people to your signature offer, try branded virtual events.

In this episode, I chat with one of the members of my thrivemind - Your Success Squad, Amanda Shuman of CarryLove Designs about using free + paid branded virtual events to sell her premium offer...The Signature Experience (brand strategy + messaging, brand design, website copy + design and launch strategy and marketing.)

What's in this episode:

[00:01:13] Branded virtual events

[00:04:22] How Amanda promoted her free challenge event

[00:08:19] Mindset shift she made during promoting the event

[00:09:55] How much she charged for the paid event

[00:12:12] How much she made from the event

Learn more about how you can work with me in 2024.

CarryLove Designs

Website

Resources

Instagram

Loved the episode? Have a question? Text me here!