Writing Books: The Good, The Bad, & The Ugly Podcast Por  arte de portada

Writing Books: The Good, The Bad, & The Ugly

Writing Books: The Good, The Bad, & The Ugly

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Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly

  • Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting traditional publishing challenges with new opportunities.

  • Jeff shares insights from writing his book, "Service Stacking," highlighting the importance of a clear, focused framework as the core idea rather than a broad topic.

  • The hosts emphasize that successful business books typically present a proprietary framework that readers can understand and apply.

  • A key takeaway from Jeff's experience is the necessity of dedicating significantly more time to book promotion than to its writing.

  • Mercer and Jeff explore how AI can streamline the book-writing process, from initial research and outline generation to editing and ensuring continuity.

  • The hosts propose an "audience-first" strategy for future book projects, involving testing concepts and hooks with small, iterative outputs like 30-page PDFs, before fully developing a book.

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