On this powerful episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin. They unpack the neuroscience of persuasion, explore how to defuse high-stakes conversations, and share practical strategies that can instantly improve your ability to lead, listen, and influence.

Lynne opens up about the formative experience that launched her career: a literal life-or-death encounter with a machete-wielding teenager. From that moment forward, she dedicated herself to understanding how to reach people when it matters most—whether it’s a resistant employee, a controlling boss, or a frustrated spouse.

Dave and Lynne also cover the hidden science behind remembering names, how to sync brains through storytelling, and why you should never introduce yourself in the first seven seconds of a meeting.

Whether you're leading a team, preparing for a tough client conversation, or just trying to avoid bringing work stress into your living room, this episode is packed with practical takeaways.

What You’ll Discover Today:

• The real reason tough conversations feel impossible—and how to fix it
• How a near-violent incident turned Lynne into a communication expert
• The “seven second rule” that makes names stick in your brain
• One powerful question that can turn a company president into a chairman
• Why storytelling isn't about entertainment—it's about brain chemistry
• A breathing technique to reset before walking into your next room
• How to quickly identify if someone is a visual, auditory, or kinesthetic communicator
• The science-backed method to command attention on Zoom

Key Topics Discussed:

• The power of connection in leadership and conflict resolution
• Neuroscience principles behind persuasion and memory
• Transformational coaching success stories
• Virtual communication best practices
• Storytelling strategies that align brainwaves
• Stress management tips for high-pressure roles