In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in marketing.

Natalie’s journey from rural Tennessee to the C-suite is packed with lessons on resilience, leadership, and pushing past “professional” expectations. She opens up about what it really means to step into a CMO role, lead through rebrands, and advocate for yourself—without shrinking your voice.

Jane and Natalie explore:

• The real difference between being a VP and a CMO (beyond the title)
• How to lead with honesty and impact, even when it comes with risk
• Why rebrands fall apart after the “fun part”—and how to avoid it
• The power of healthy conflict and treating peers as your first team
• How being vocal on LinkedIn can cost you... and why it’s still worth it
• Why “managing a team is like parenting” is a tired (and harmful) trope
• The importance of community when you’re the only woman in the room

Key Links:

Guest: Natalie Cunningham: https://www.linkedin.com/in/nataliercunningham/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

––

Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.