93: CASH vs KASH
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93: CASH vs KASH
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Early-stage founders live and die by cash-flow—payroll, rent, survival.
But once your bills are covered, the game flips: growth depends on KASH—Knowledge, Attitude, Skills and Habits.
In this episode Chris Cooper breaks down:
- Why cash is king in the Founder phase and how to keep it flowing.
- Knowledge: created only through action → reflection → adjustment (Jim Rohn quote).
- Attitude: balancing unshakable optimism with brutal facts (Stockdale Paradox) and daily mindset guards.
- Skills: how your “tax-proof” abilities must evolve from technician → manager → investor.
- Habits: Golden Hour, fitness, no-sugar/alcohol, game/practice/rest days—because CEOs are mental athletes.
- The shortcut: use today’s cash to buy tomorrow’s KASH—mentors, coaches, courses, health pros.
Key line: “Your business grows at the speed of your KASH account.”
Try the free Simple Six Mentor GPT at BusinessIsGood.com for an instant strategy + next action.
Connect with Chris Cooper:
Website - https://businessisgood.com/
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