In this episode, Spencer pulls back the curtain on his recent experience pitching investors for his commercial cleaning roll-up.
You’ll hear the toughest questions he faced — like what KPI could destroy the business, how culture gets measured, and who’s really making the calls in a growing portfolio of companies.
Whether you're raising capital or just growing your business here in Idaho, this episode is packed with lessons on preparation, pressure, and turning vision into action.

💡 Idaho-built. Investor-tested. Always focused on profits for Idaho people.

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While celebrating my daughter’s birthday at Disneyland and soaking up the California beach with my family, I had some unexpected business insights — from how Disney sets the bar for excellence, to what a beach hotel taught me about recovery when things go wrong, to how riptides are a perfect metaphor for ignoring expert advice. This one’s got stories, real talk, and reminders that how we show up in hard moments defines our brand more than anything else.

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In this episode of The Idaho Business Podcast, Spencer sits down with Morgan Mckell, founder of Strategy Zoo Marketing, to talk about the real costs—and invaluable lessons—that come from business mistakes. They dive into the rollercoaster of wins and setbacks that every entrepreneur faces, why tracking your ROI is non-negotiable, and how marketing only works when you know your numbers. You’ll also hear why the right partners can make or break your business, and how to build trust with those you rely on most. Whether you're riding high or grinding through a tough patch, this episode will give you practical insights to move forward with strategy and confidence.

If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!!

If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY!

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