Welcome to Episode 405 of the Strength Coach Podcast, brought to you by PerformBetter.com, the Experts in Functional Training & Rehabilitation.

In Episode 405 of The Strength Coach Podcast, we tackle one of the most critical questions for fitness entrepreneurs: "What should you focus on first when starting a fitness business?"

Highlights of the episode:

- **Why you should avoid spending too much on consultants early on: Learn how to prioritize your resources and avoid the trap of "paralysis by analysis."

- **Focus on building your client base first:** Coach Mike Boyle shares insights on why having systems and processes can wait until you have clients walking through the door.

- **Lessons from industry veterans: Real-life stories about starting small—from training in unconventional spaces to building a thriving business over time.

- **The importance of hiring the right people: Coach Boyle reflects on past hiring mistakes and how finding the right cultural fit has made all the difference.

- **Training tips and techniques: A discussion on rear foot elevated split squats, when a little wobble is okay, and considerations for max heart rate training with clients over 60.

This episode is not just about business advice; it’s also about real-world coaching insights, making it perfect for fitness professionals at any stage of their journey.

Enjoy the episode and let us know your thoughts in the comments! Thanks for listening!

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Check out ⁠Perform Better⁠ (https://www.performbetter.com) for their latest sale, the New Signature Series and all the upcoming education, including this summer's Functional Training Summits.

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CHAPTERS:

00:00 - Intro

05:12 - Coach Boyle Insights

11:35 - Hiring the Right Talent

16:27 - Avoiding Consultant Overhead

22:45 - Embracing Minor Setbacks

26:35 - Unstable Surface Training Risks

29:46 - Achieving Max Heart Rate at 60