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Ever wonder how to grow your business without constantly chasing leads?

In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility—and why podcast interviews are the underused goldmine of relationship-based marketing.

Julie shares how one early (and very imperfect) podcast appearance led to $40,000+ in business, and how you can replicate that success—without being salesy or pitching to the wrong shows. From defining your goals to landing on the right podcasts and delivering value that gets remembered, this episode is full of practical wisdom and confidence-building insights.

🎧 Whether you’re a coach, consultant, or service provider trying to stand out, this episode is your guide to getting seen, heard, and hired through podcast guesting.

📨 What We Cover:

🎯 How to Define Your Podcast Guesting Goals

🔍 Finding the Right-Fit Podcasts (and What to Avoid)

📈 What Makes a Pitch Stand Out—and Get Accepted

🎤 How to Be a Guest That Hosts Want to Promote

🔥 Julie’s Key Takeaways:

• Start with your goals. “Why do you want to guest on podcasts? Keep asking yourself ‘why’ until you hit the real answer.”
• It’s not about a massive audience. It’s about the right audience.
• Be respectful of the host. Do your research, offer unique value, and make it easy for them to say yes.
• Don’t treat a guest spot like a sales pitch. Tell stories, share insights, and let your credibility shine through naturally.
• Schedule your marketing! What gets scheduled gets done—and podcasting is no different.

“If you can be a great guest who adds value, builds trust, and actually promotes the episode, you become memorable—and that leads to real results.” – Julie Fry

📣 Ready to show up with confidence and consistency in your marketing? This episode will help you build momentum—one conversation at a time.

🔗 Connect with Julie Fry:
Website: yourexpertguest.com
LinkedIn: Julie Fry

🎧 Listen & Subscribe to Imperfect Marketing for weekly inspiration on connecting with your audience—authentically.

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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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In this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra explores why it’s so hard to see your business clearly—and how that impacts your marketing, messaging, and momentum.

If you've ever found yourself stuck writing a LinkedIn post, unsure what makes you unique, or overwhelmed by daily to-dos, this episode will hit home. It’s a thoughtful, honest look at what happens when your expertise becomes a blind spot—and how to regain perspective.

• Are You Too Close to Your Business?
• How This Impacts Your Marketing
• Ways to Regain Perspective

Key Takeaways for Business Owners and Marketers

• Expertise blindness is real—just because you know it doesn’t mean your audience does
• Marketing is about connection, not complexity
• You don’t need a huge budget to get perspective—start with post-its or a monthly accountability check-in
• Even pros need coaches—asking for help is a sign of strength, not failure

Whether you're a solopreneur, service provider, or small business owner, this episode will help you slow down, zoom out, and market from a place of clarity—not assumption.

Connect with Kendra Corman:

• Website: kendracorman.com
• LinkedIn: https://www.linkedin.com/in/kendracorman/
• Instagram: @kendracormancoach

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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In this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available.

Renee shares her journey from Capitol Hill reporting to consulting business owners on how to shape and share stories that stick. We discuss:

Why Storytelling is a Marketing Superpower

Balancing Vulnerability and Credibility

Finding Stories in the Everyday

Turning Life Into Email Content

Key Takeaways for Marketers

• Storytelling is both a practice and a mindset—start noticing, not just narrating
• Personal connection beats polished perfection when it comes to content
• Sharing your point of view and experience builds the know, like, and trust factor faster than any trend

Whether you’re a reluctant sharer or a natural open book, Renee’s practical storytelling tips will help you build authentic connections with your audience—and grow your business in the process.

Connect with Renee Frojo:
WEBSITE: https://www.reneelynnfrojo.com/
INSTAGRAM - https://www.instagram.com/reneelynnfrojo/
LINKEDIN - https://www.linkedin.com/in/renee-lynn-frojo/
X - https://x.com/frojofeed

Are you ready to start seeing stories everywhere? Tune in for a fresh, real, and encouraging take on how to use storytelling as your marketing strategy.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here