We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.

This episode first aired June 13, 2024.

We've been having a great time for 30+ episodes complaining about bad research, reporting, and punditry (and book-writing) about generational narratives. Who doesn't love-to-hate a good "Millennials killed some industry" story? But there are real stakes here, for how companies hire employees, invest resources, and plan marketing campaigns; for politicians and policy makers about who they want to serve or punish, and how they want to build their coalitions; and for journalists and commentators who can popularize and spread these narratives in ways that permeate the public consciousness. These things matter - they affect how we see ourselves in the world, and that affects how we behave... and that affects everything else.

In this episode we get back to basics -- why we make this show, what we think the stakes are, and who we think should care.

The Fourth Turning: An American Prophecy by Neil Howe and William Strauss

Backlash: The Undeclared War Against American Women by Susan Faludi:

"The 67-Hour Rule" by Derek Thompson in The Atlantic

Generations by Jean Twenge

Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at thedifferenceengine.co and connect with Farrah on LinkedIn.

Adam Pierno is an author, strategist, and managing director of brand strategy at Arizona State University. He is also the founder of Specific Branding and Research, where he helps brands understand customer habits and create effective growth strategies. With 25 years of experience, Adam has written two books on marketing. Discover more at adampierno.com and find Adam on LinkedIn.

• Website: inthedemopodcast.com
• LinkedIn: In the Demo Podcast
• Newsletter: inthedemo.substack.com

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We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.

This episode first aired August 31, 2024.

The story about Millennials and dating is all about apps, sexting and ghosting - the habits of the toxically online. But it’s not all toxic - it can help people discover how to be intimate and confident in their romantic relationships. Still, real concerns about privacy and security abound. We sat down with Katy Coduto, PhD, an assistant professor of media studies at Boston University and author of the forthcoming Technology, Privacy, and Sexting: Mediated Sex.

Find out more about Katy here: https://kdcoduto.com

Check out these other episodes about sex and intimacy for Millennials & Gen Z:

• The Social Sex Revolution, with Cindy Gallop
• Intimate Inequalities with Cristen Dalessandro

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com

Hosted on Acast. See acast.com/privacy for more information.

We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.

This episode first aired on April 18, 2024.

The nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo, Farrah and her guest Rob Harvilla, host of the 60 Songs that Explain the '90s podcast, explore why the decade holds such a powerful allure for those who never experienced it firsthand.

They discuss what accounts for this cross-generational appeal, from the mythologizing of the 90s in media to the enduring impact of the era's defining genres and artists. And they discuss how technology and cultural shifts of the past 30 years shaped the way listeners discover, consume, and connect with music, and what this tells us about the nostalgia and identity in the digital age.

• 60 Songs that Explain the '90s
• New York Times “Grunge: A Success Story”
• Bandsplain
• The Oregon Trail

Rob Harvilla is the host of the podcast 60 Songs That Explain the '90s and a senior staff writer at The Ringer; he's been a professional rock critic for 20-plus years with stops at the Village Voice, SPIN, Deadspin, and other alt-weeklies.

Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at thedifferenceengine.co and connect with Farrah on LinkedIn.

Adam Pierno is an author, strategist, and managing director of brand strategy at Arizona State University. He is also the founder of Specific Branding and Research, where he helps brands understand customer habits and create effective growth strategies. With 25 years of experience, Adam has written two books on marketing. Discover more at adampierno.com and find Adam on LinkedIn.

• Website
• LinkedIn
• Newsletter

Hosted on Acast. See acast.com/privacy for more information.