In this episode, Tonya Gossage interviews Ferna Majewicz, who shares her journey from being a concerned mother seeking safe cleaning products to becoming a successful network marketer with Shackley. Ferna discusses the challenges she faced, including skepticism from family and the learning curve of network marketing, while emphasizing the importance of connections and perseverance in building her business over 43 years. In this conversation, Ferna Majewicz shares her extensive experience in network marketing, discussing the evolution of networking from in-person meetings to virtual communities. She emphasizes the importance of building relationships, listening to others, and helping them solve problems as key components of success in business. Ferna also highlights the legacy aspect of her work with Shackley, illustrating how network marketing can be a generational business that continues to support communities over time.

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Connect with Ferna:

https://us.shaklee.com/en_US/ferna/storefront

Facebook: https://www.facebook.com/ferna.majewicz

Takeaways

• The podcast focuses on influence, growth, and networking.
• Ferna's journey began with a concern for safe products for her children.
• She discovered Shackley products through a friend's introduction.
• Basic H cleaning product had a significant impact on her household.
• Ferna transitioned into network marketing to connect with others.
• Family skepticism is a common challenge in network marketing.
• Building a business takes time and perseverance.
• Ferna has been in the business for 43 years, supplementing her retirement income.
• The importance of adapting to new technologies and products over time.
• Ferna emphasizes the joy of being an active grandmother. Ferna's journey in network marketing began with limited understanding.
• In-person networking has evolved into virtual communities.
• Building a community is essential for successful networking.
• Listening is a crucial skill in networking and business.
• Success is defined by the ability to help others.
• Network marketing is often misunderstood and carries misconceptions.
• Transparency and flexibility are vital in network marketing.
• Creating a legacy through business can impact future generations.
• Helping others can lead to personal success and growth.
• Networking is about building relationships, not just selling.

In this episode, Tonya Gossage discusses the advantages of warm introductions over traditional marketing funnels. She emphasizes that warm referrals not only close faster but also have a higher retention rate. By sharing a personal success story, she illustrates how leveraging a network can lead to quicker and more effective business solutions. Tonya provides actionable insights on building trust-based relationships and the importance of leading with value to enhance referral opportunities. She concludes by inviting listeners to join her private connector network, highlighting the potential of contacts as capital.

https://gossageconsulting.com/

Takeaways

• Warm introductions close faster and convert higher than funnels.
• Funnels can be slow, expensive, and exhausting for CEOs.
• Warm referrals have a 70% faster closing rate and 37% higher retention.
• Trust is borrowed from the person making the introduction.
• Building trust-based relationships is crucial for effective networking.
• Lead with value and insight to encourage referrals.
• Make every introduction count to maximize your network's potential.
• Your contacts are valuable assets if utilized correctly.
• Simplifying processes can lead to greater success.
• Joining a connector network can enhance your business opportunities.

Chapters

00:00 The Power of Warm Introductions
08:05 Building Trust-Based Relationships
10:27 Leveraging Your Network for Success

In this conversation, Tonya Gossage emphasizes the importance of positioning oneself as an access point rather than just a service provider. She discusses how CEOs prioritize access to decision-makers over mere execution of tasks. Gossage also highlights the role of AI in enhancing marketing efforts and the significance of strategic introductions in building valuable relationships. Ultimately, she advocates for a networking approach that focuses on relationship-driven growth and authority positioning.

Turn Your Existing Network Into High-Ticket Clients, Without Funnels, Ads, or Overwhelm. Go to https://gossageconsulting.com/

Takeaways

• CEOs are looking for access to decision-makers.
• Building authority requires clarity in messaging.
• Visibility without positioning leads to noise.
• AI can amplify marketing efforts without burnout.
• Strategic introductions are key to closing deals.
• Networking should focus on relationship building.
• Positioning as a connector attracts higher caliber clients.
• Sales happen through relationships, not just transactions.
• Utilizing AI can streamline content creation.
• Join platforms like Alignable for effective networking.

Chapters

00:00 The Value of Access Over Execution
04:43 Building Authority Through Positioning
07:30 Leveraging AI for Marketing Efficiency
10:00 The Power of Strategic Introductions
17:26 Networking for Relationship-Driven Growth