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 The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs. Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing. Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue. Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world. The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place! Subscribe now so you never miss an episode! Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date!

innovabiz.substack.comJürgen Strauss Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Brett Engeman, When a Communication Expert Uses AI to Decode Human Interaction - Innova.buzz 675

    Brett Engeman, When a Communication Expert Uses AI to Decode Human Interaction - Innova.buzz 675
    Jul 2 2025
    Our guest in this episode is Brett Engeman, the founder of Aspirational Leaders Co. After spending two decades navigating the challenges of fast-growing businesses, Brett now dedicates himself to helping leaders unlock strategic communication flow, operating at the exciting intersection of mindset, human interaction, and artificial intelligence. Our conversation was a fascinating deep dive into solving the frustrating communication breakdowns that stifle growth, exploring the powerful and surprising ways Brett uses AI to create more authentic and effective leaders.Key points discussed include:* Great communication starts by diagnosing your own thinking patterns to better connect with others.* Embrace AI as your co-pilot to gain deep insights and free up time for human-centered leadership.* In a world of instant answers, your greatest superpower is deep curiosity and asking brilliant questions.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Brett Engelman, Aspirational Leaders Co.It was an absolute pleasure to welcome Brett Engeman of Aspirational Leaders Co. to the Innovabuzz podcast. Brett is on a mission to solve a problem that almost every entrepreneur has felt: that frustrating sense of entrapment when communication breaks down in a fast-moving business. He works at the fascinating intersection of mindset, communication, and artificial intelligence, and our conversation was a brilliant exploration of how leaders can unlock flow and scale their organizations by, first and foremost, learning to communicate better.What I loved about our chat was how Brett brought it all back to a fundamental truth. We’ve all been in those work environments where the communication is good, where everyone feels like a genuine contributor to a shared mission. As Brett said, when it’s good, "magic happens." People love coming to work. But we’ve also seen the flip side, when growth and new teams lead to silos and misunderstandings, and that magic quickly fades.Brett has seen the good and the bad over his 20 years in scaling businesses, and he’s learned that even leaders with the best intentions can inadvertently create these communication gaps. It’s not about blame; it’s about awareness. His insights offer a powerful blueprint for rediscovering that collaborative magic, no matter the size of your team.It All Starts with You: A Diagnosis of Your Own Thinking PatternsSo, where does a leader begin? According to Brett, the first step is an inward one. He starts his work with leaders by conducting a "communication diagnosis" to help them understand how they themselves think and process information. This was a lightbulb moment for me. We all have our own default settings; a leader might be a "visual thinker" who sees the big picture, the grand vision.The problem arises when they're communicating that vision to a team member who is, as Brett explained, more "kinesthetic" and detail-oriented. The leader is talking about the "why," while the team member is desperate to understand the "how." Without this awareness, a disconnect is almost guaranteed. It’s a simple yet profound realization that miscommunication often starts not with what is said, but with a mismatch in how it's processed.From Vision to Action: How to Finally Get Everyone on the Same PageOnce you have that self-awareness, you can start bridging the gap. Brett shared some wonderfully practical advice, emphasizing that leaders must consciously cater their message to all thinking types. And his golden rule for getting a message to stick is one I won't soon forget: "If you think you're communicating a lot... do it five times more." In a vacuum of information, people will naturally create their own stories, so consistent and clear repetition is your greatest ally.This extends to the very language we use in our values and vision statements. Brett gave a brilliant example of a vague vision to be the "biggest and best." What does that actually mean? Is it profit? Market share? Customer satisfaction? He urges leaders to break these terms down into specific, unified meanings. When you do that, the vision transforms from a nice phrase on a wall into a tangible goal that everyone can see, understand, and work toward together.My Unexpected Co-pilot: Using AI to See Our Communication ClearlyThis is where our conversation took a fascinating turn into the world of AI. Brett shared how, almost by accident, he discovered AI could be a powerful mirror for communication. By feeding transcripts of his research calls into an AI model loaded with his own custom language filters, he could extract incredible insights about a person's communication style—a process that would have manually taken him nearly 20 hours.This isn't just about spotting filler words, though Brett humbly admitted it helped him notice his own ...
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    53 m
  • Marnie Stockman, Leading the Character Revolution in the Age of AI - Innovabuzz 674

    Marnie Stockman, Leading the Character Revolution in the Age of AI - Innovabuzz 674
    Jun 25 2025
    Our guest in this episode is Marnie Stockman, co-creator of the Lead It like Lasso philosophy. Following her passion for helping people become their best selves, Marnie has embarked on a new adventure to empower job seekers in the age of AI. Her mission, sparked by conversations with her own children, is to help people find truly meaningful work through authentic self-discovery.Marnie shares how we can all become the "CEO of You, Incorporated," using AI as a tool for deep introspection, not just for sterile automation. Key points discussed include:* Character is your advantage: In an automated world, your unique human character is your ultimate competitive edge.* Be the CEO of You: Run your life and career like a business to intentionally guide your own growth.* Use AI for authenticity: Leverage AI to understand your real story and NOT to game the system.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Marnie Stockman, Lead It Like LassoIt was an absolute delight to welcome Marnie Stockman of Lead It like Lasso back to the Innovabuzz podcast. Long-time listeners might remember Marnie from episode 653, where she and her business partner Nick taught us how to lead with heart, inspired by the one and only Ted Lasso. So much of that conversation was about core values and curiosity, and now she’s returned with a fascinating new adventure that feels like the perfect next chapter: empowering job seekers in the age of AI.This new direction isn’t a pivot away from her Lasso-inspired philosophy; it’s a powerful evolution of it. Marnie is diving headfirst into the world of artificial intelligence, not as a cold, robotic replacement for human ingenuity, but as a tool to help us become, as she so eloquently puts it, "the best version of ourselves." It’s a mission to bring more character, not less, into our professional lives, especially when technology is changing everything.The Spark of Inspiration: The Character Revolution in a Digital WorldMarnie’s new focus was sparked by a simple but profound observation she calls the "character revolution." In a world increasingly filled with automation and digital transformation, the single greatest way to stand out is by being authentically, unapologetically human. It’s our character, our values, and our unique stories that will become our most valuable assets. The ones who thrive will be the ones who show up as real people.This idea wasn't just a theory; it was validated in the most personal way possible. Marnie shared a wonderful story about a single week where her 23-year-old daughter, her 25-year-old son, and her daughter’s 23-year-old boyfriend all decided they needed more impactful work. From a mechanic wanting to help people more directly to a marketer discovering a passion for teaching, their journeys proved that understanding one's core drivers is the first step toward a fulfilling career.Welcome to You, Incorporated: Becoming the CEO of Your Own LifeThis is where Marnie’s new venture gets truly brilliant. She and Nick are developing an app and writing a new business fable, The Business of You, based on a powerful central metaphor: you are the CEO of "You, Incorporated." I just love this concept. It reframes personal development from a passive activity into an act of empowered, strategic leadership over your own life and career.When you think of yourself as a CEO, you realize you're in charge of all your own departments: your finances, your marketing (how you present yourself to the world), and your HR (your personal growth and well-being). The app they're building is designed to be your trusted advisor in this enterprise, using AI to help you have the critical conversations needed to run your personal corporation with intention and clarity.AI as Your Personal Mirror: Uncovering Your Authentic StoryThis is where the magic really happens. We chatted about how AI’s greatest strength isn't just generating content, but acting as a conversational partner to help you uncover your own ideas. Marnie’s work is a perfect example of this. Her app uses AI to help you dig deep into your core values and the stories that define you, much like a patient coach. It helps you connect the dots of your own life.Marnie shared the powerful story of an introverted young man she mentored who was told he came across as "chaotic" in interviews. By working through his core values and the stories that demonstrated them, from soccer as a kid to his work as a lifeguard, he was able to build a coherent narrative. The very next day, he walked into an interview, confidently told his story, and landed the job. He didn’t change who he was; he just finally understood how to articulate it.The Human Checkpoint: Navigating AI with Wisdom and AuthenticityOf course, with any powerful new tool, there are risks. Marnie ...
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    45 m
  • Dr Islam Gouda, Keeping Your Marketing Human, Unique, and Valuable in the AI World - Innovabuzz Episode 673

    Dr Islam Gouda, Keeping Your Marketing Human, Unique, and Valuable in the AI World - Innovabuzz Episode 673
    Jun 18 2025
    Our guest in this episode is the returning Dr. Islam Gouda, a global brand ambassador and marketing mentor from Egypt. Islam previously appeared on Episode 660, where we had a fantastic chat about building authentic relationships through ethical marketing, aligning brand values with customer ethos, and the critical role of human connection.This time, Islam is back to explore how we can uphold those same principles in the age of AI. He explains how we can embrace AI's power without sacrificing the authenticity and intuition that truly connect with customers. Islam offers a brilliant framework for treating AI as an assistant, not a replacement, ensuring our marketing remains valuable and real.Key points discussed include:* AI is your assistant, not your expert; use it to enhance your unique skills, not replace them.* Human creativity is a rare "nature-bred pearl," far more valuable than AI's generic "artificial pearl" output.* Use AI for research and brainstorming, but always maintain human oversight and a healthy dose of distrust.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Dr Islam GoudaIt was a genuine pleasure to welcome Dr. Islam Gouda back to the Innovabuzz podcast. So much of our world has shifted since his last appearance, especially with the explosion of Artificial Intelligence into our daily marketing lives. As a marketing mentor and AI enthusiast himself, Islam offered a powerful and refreshingly grounded perspective on how we, as business owners and marketers, can navigate this new frontier without losing the one thing that truly sets us apart: our human connection.The conversation kicked off with a critical warning. Islam pointed out that AI, for all its power, carries a significant risk: it can make us all look and sound the same. In its quest for perfection, AI can strip away the unique personality and the authentic voice that defines a brand. If we are not careful, we risk dissolving into a sea of "impeccable" but ultimately generic content, losing the very essence of what makes customers connect with us on a human level.Championing the "Marketing Gut"So, how do we fight this trend towards standardization? Islam argues it all comes down to valuing our own foundational expertise, what he wonderfully calls the "marketing gut". He shared a brilliant analogy, comparing AI's arrival in marketing to the introduction of Excel for accountants. Back then, accountants were afraid of becoming obsolete, but Excel didn't replace them; it empowered them. It became a tool that allowed them to be better at their craft.That is precisely how we should view AI. It is not a replacement for our knowledge, our understanding of our customers, or our strategic intuition. If you don't have that solid marketing foundation, you are simply feeding a machine and hoping for the best. True magic happens when human expertise guides the tool, not the other way around.The Parable of the Two PearlsTo drive this point home, Islam shared a powerful metaphor that has really stuck with me. He compared AI-generated content to an "artificial pearl". It might look perfect and be easy to produce in mass quantities, but its value is inherently limited. Human-generated output, on the other hand, is like a "nature-bred pearl". It is rare, unique, and sometimes imperfect, but its intrinsic value is exponentially higher.This parable is a profound reminder for all of us in the marketing space. Are we striving to produce cheap, artificial pearls that are easily replicated, or are we cultivating the unique, valuable, nature-bred pearls of human creativity and strategy? The answer to that question will define the future of our brands.Wielding the Tool Wisely: AI as Your Research AssistantThis does not mean we should shun AI altogether. In fact, when used correctly, it is an incredibly powerful assistant. Islam and I discussed how AI can be a game-changer for the research phase of any project. It can synthesize competitor data, analyze customer sentiment, and explore messaging angles in minutes, a process that used to take days.By treating AI as a brainstorming partner or a research engine, we can supercharge our strategic work. It can give us five different ways to approach a problem or pull together a comprehensive report, freeing up our time and mental energy to focus on the high-level thinking that only a human can do.Keeping the Human in ControlThe key, however, is to always keep the human in control and to maintain a healthy level of distrust. I shared my own recent experience of receiving a cold, dismissive, and clearly AI-written response from a company I had been loyal to for years. It was a perfect example of what happens when the human oversight is removed.Islam stressed that you always need a human eye to supervise the machine, someone who knows the company, ...
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    51 m
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What a great resource to get valuable tips across all parts of business. I enjoy hearing from people all over the world share things that work for them and could possibly work for me or my clients.

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