Aggie Burnett sits down with Dimitra Davidson, co-founder of Indeed Labs and visionary behind FIN, the world’s first microbiome-certified acne brand. From her unexpected leap from finance to skincare, to bootstrapping into 2,500+ mass retailers and raising capital the right way—Dimitra breaks down what it takes to lead through innovation and build a product that truly solves a problem. If you’re a beauty brand founder navigating retail, funding, or product development, this episode is your roadmap.

Chapters:

• 00:00:00 - Welcome + The Power Behind Purpose
• 00:01:17 - Meet Dimitra Davidson: Breaking the Beauty Mold
• 00:02:06 - From Stocks to Skincare: A Bold Career Pivot
• 00:05:24 - What Actually Drives a Thriving Brand
• 00:07:14 - Risk, Reward, and Resilience in Entrepreneurship
• 00:10:27 - The Birth of Indeed Labs: Disruption Starts Here
• 00:17:40 - Acne, Reimagined: The Science Behind FIN
• 00:23:33 - Building a Brand That Stands for Something
• 00:25:22 - How Nano Blur Took the Internet by Storm
• 00:25:37 - Real Talk: Early Mistakes and Strategic Pivots
• 00:26:11 - Marketing That Moves the Needle
• 00:28:19 - Best Sellers That Keep Selling
• 00:29:17 - Going Global: The Power of Boots UK
• 00:30:32 - Retail Success Without Selling Out
• 00:33:11 - Can AI Solve Skincare?
• 00:38:40 - Culture, Teamwork, and Scalable Leadership
• 00:40:36 - To the Next Gen: A Message to Women Founders
• 00:47:31 - Dimitra’s Favorites + Final Words of Wisdom

Links and Resources:

• Indeed Labs
• FIN Skin (Canada)
• FIN Skin (Global)
• Dimitra Davidson on LinkedIn
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

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