On this episode of The Marketing Rapport, Tim Finnigan talks with Andy Davidson, Chief Data & Analytics Officer at Bright Mountain Media, about the importance of market research. Andy explains how Bright Mountain helps brands personalize outreach and services using data-driven insights. He reveals the disconnect between research and activation, where audience specifics get lost during campaign execution.

Andy highlights the need to understand diverse market needs. Effective research identifies distinct customer groups and their unique requirements. This data allows personalized messaging and targeted campaigns, avoiding the wasteful "spray and pray" method. He shares client examples, like a Caribbean travel destination, where targeted audience strategies led to success.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.