For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.

Discover how Google’s Generative Search Experience (SGE) is reshaping the marketing landscape by delivering hyper-personalized search results. In this episode, we explore the core concepts of Generative AI and how it enables more intuitive online experiences. Learn how businesses can adapt and thrive by leveraging this innovative technology.

We delve into the importance of data-driven B2B marketing strategies for understanding consumer trends and preferences. Uncover how SGE’s robust analytics offer deeper insights into target audiences, leading to more impactful content and higher conversion rates. By automating time-consuming SEO marketing tasks like keyword research and content generation, SGE grants marketers the freedom to focus on growth-driven initiatives.

Whether you’re a startup or a well-established enterprise, grasping the full potential of SGE can redefine your market positioning. Our discussion covers practical steps to integrate Generative AI into everyday marketing operations while upholding ethical standards and user trust. Tune in to revolutionize your approach to digital marketing with Google’s SGE.

Chapters:

(00:00) Inter-Dev B2B Marketing Podcast

(00:22) How Google’s SGE Redefines Marketing

(00:58) Embracing Innovation in Marketing

(01:26) Understanding Generative AI

(01:48) Implications of Generative AI

(02:09) Evolution of Search: The Emergence of SGE

(02:31) Differentiating SGE

(02:48) Leveraging SGE for Market Research

(03:09) Enhancing Audience Understanding

(03:29) Optimizing Content Creation with SGE

(03:49) Fostering Creativity

(04:07) Enhancing SEO with SGE

(04:29) Personalization and Targeting

(05:03) Real-Time Adaptation

(05:06) Driving Efficiency in Advertising

(05:40) Precision Targeting

(05:42) Overcoming Challenges and Limitations

(06:22) Ethical Imperatives

(06:35) Q&A: How SGE Differs from Traditional Algorithms

(06:55) Q&A: Content Creation and Optimization

(07:29) Q&A: Advertising Efficiency and ROI

(08:01) Q&A: Key Challenges for Businesses

(08:48) Conclusion on Google’s SGE

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https://www.youtube.com/@interdevb2b/

https://inter-dev.co.il/contact-us/

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.

Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing strategies.

The discussion covers a spectrum of topics—from the evolution of AI in content creation and dynamic personalization to the role of agile KPI tracking and multi-channel optimization. Dana’s insights reveal how even startups can maximize their limited resources using innovative tools.

This episode is packed with actionable advice for marketers looking to refine their campaigns, improve engagement, and generate more qualified leads. Tune in to learn how to turn data into a strategic asset without sacrificing creativity.

Chapters:

(00:00) – Welcome to the B2B Marketing Insider with Aia Laser and Guest Dana Shterman

(00:41) – Digital Marketing Career of Dana Shterman from PlaxidityX Automotive Security

(01:44) – Insight Agents: The Role of AI in Shaping Digital Marketing in 2024, 2025, and Beyond

(06:17) – From Tradition to Digital: Personal Story Behind Data-Driven Decisions

(13:18) – Decoding KPIs: Mastering Metrics Across Marketing Channels

(18:56) – The Personal Touch: The Power of Personalization in B2B Marketing

(27:28) – Creative Data: Balancing AI-Driven Testing with Authentic Creativity

(30:31) – Closing Remarks of the B2B Marketing Insider with Aia Laser and Guest Dana

Follow Us:
Inter-Dev B2B Digital Marketing LinkedIn

Inter-Dev B2B Digital Marketing Facebook

https://www.youtube.com/@interdevb2b/

https://inter-dev.co.il/contact-us/

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.

An SEO audit is more than just a checkup for your website—it’s the key to unlocking its full potential. In this episode, we explore the various aspects of an SEO audit, including identifying technical errors, improving navigation, and aligning your website with search engine priorities.

We’ll dive into real-world examples of how SEO audits have transformed businesses by boosting organic traffic and enhancing user experiences. Learn why addressing factors like 404 errors, mobile compatibility, and page speed are crucial for staying competitive online.

Don’t miss our actionable advice for leveraging SEO audit insights to improve your digital strategy. Whether you’re a beginner or an experienced marketer, this episode will provide a clear path to SEO success.

Chapters:

(00:00) Intro to SEO Audits

(00:51) What is an SEO Audit?

(01:36) Why is this so important?

(03:18) A proficient company’s search report

(04:50) Outro on proficient SEO Audit

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Inter-Dev B2B Digital Marketing LinkedIn

Inter-Dev B2B Digital Marketing Facebook

https://www.youtube.com/@interdevb2b/

https://inter-dev.co.il/contact-us/