What if the biggest threat to your gym isn’t the competition down the street… but the agency you hired to help you grow?

In this episode, Randy and Zach uncover a harsh reality many gym owners are living without knowing it: by relying too heavily on marketing agencies to drive new leads, you may be slowly giving up control of your business.

They reveal how agency-driven six-week challenges and front-end promos offer a quick dopamine hit – fast cash, big crowds – but often result in burnout, poor retention, and a business that no longer reflects your vision.

But it doesn’t have to be that way.

You’ll learn how to build a marketing and delivery system that supports long-term success, attracts the right kind of clients, and keeps you in the driver’s seat – even if you still choose to work with an agency.

If you’re tired of short-term wins and want to grow a real gym, not just run the next promotion, this episode is for you.

Let’s break the vicious cycle - tune in!

Key Takeaways:

• Intro (00:00)
• Agencies chase leads, not long-term members (02:27)
• Free challenges get clicks, but not retention (05:08)
• Gym programs shift to fit agency playbooks (06:25)
• Challenge clients disrupt loyal client experience (09:14)
• Agencies benefit from gym owner dependency (12:04)
• Build recurring revenue to regain control (14:10)
• Create systems, not desperation cycles (15:34)

Additional Resources:

- Schedule your SpringBoard call

- Stop the summer slump before it starts - slash membership freezes by 50%

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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