Olga Moshinsky Woltman is the Founder and Principal of LemonSkies, a company that helps other organizations shine brighter through fundraising, marketing, creative, affiliates, and leadership initiatives. Although it’s only three years old, LemonSkies has already built a reputation for smart strategy and innovative ideas that help good causes. 

Olga has spent decades working with major American nonprofits and charities, including the American Diabetes Association, American Heart Association, the Smithsonian Institution, and the Special Olympics. Olga approaches every client and project with a lens of empathy, and she’s a frequent contributor to nonprofit industry publications. She serves on the board of directors for BRAWS, a nonprofit bringing dignity and empowerment to women and girls living in shelters.

What does it take to succeed in the fundraising space? How can you communicate your mission, engage with donors, and do better in the world?

Olga Moshinsky Woltman approaches all people and projects with empathy, asking “what would I do if I were in your shoes making decisions for your organization?” This has allowed her to make a significant impact on donors and nonprofits. Instead of treating donors like ATMs, Olga says you have to focus on stewardship and transparency and authentically engage with your donors. What other advice does Olga have for those in the nonprofit sector?

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman is joined by Olga Moshinsky Woltman, the Founder and Principal of LemonSkies, to talk about fundraising best practices. Olga shares tips for donor engagement and retention, mistakes you should avoid when fundraising, how to get your kids involved in philanthropic giving, and the importance of being your true, authentic self.