Jaimie Fuller - Focus on innovation, differentiation and fit. If not, someone else will copy you real quick
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Jaimie Fuller - Focus on innovation, differentiation and fit. If not, someone else will copy you real quick
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In this episode, I talk to Jaimie Fuller, The Chief Executive Officer of international compression apparel brand SKINS from 1998 to 2019, who is now Chair and co-founder of eo, an Australian-based sports technology company.
In this episode, Jaimie gives us a glimpse into the amazing journey that SKINS was and the lessons he learnt along the way. We hear Jaimie talk about the downfall of SKINS as he unpacks the events in the lead up to the closure. Jaimie holds back little in his flamboyant, entrepreneurial way. There are capital, governance, distribution, and team issues that all played a role.
Having a reputed brand shut down after almost 2 decades was not easy for Jaimie. However, it has now made him stronger and better for his next venture eo. Jaimie shares his vision for eo as well as his tip for founders.