Jay Baer, marketing strategist, bestselling author, and customer experience expert, joins The Nick Standlea Show to break down what small businesses are getting wrong about marketing, customer trust, and growth. He shares why most brands are too broad, how to turn customer complaints into business opportunities, and why social media isn’t the silver bullet many think it is.

In this episode, we cover: ✔️ Why unhappy customers are your most valuable asset ✔️ How to build a marketing strategy that actually works ✔️ The real reason most businesses struggle to grow ✔️ How AI is changing customer interactions

If you run a business, manage a brand, or want to sharpen your marketing approach, this episode is a must-watch.

#Marketing #SmallBusiness #JayBaer #CustomerExperience #TheNickStandleaShow

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Connect with Jay Baer: Website: www.JayBaer.com Books: JayBaer.com/books Newsletter: www.TheBaerFacts.com 83 recommended tequila brands: www.JayTequila.com IG: @jaybaer IG: @tequilajaybaer LI: JayBaer

Connect with The Nick Standlea Show: YouTube: @TheNickStandleaShow Podcast Website: https://nickshow.podbean.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-standlea-podcast/id1700331903 Spotify: https://open.spotify.com/show/0YqBBneFsKtQ6Y0ArP5CXJ RSS Feed: https://feed.podbean.com/nickshow/feed.xml

Nick's Socials: Instagram: @nickstandlea X (Twitter): @nickstandlea TikTok: @nickstandleashow Facebook: @nickstandleapodcast

00:00 – Intro: Why This Episode Matters 02:39 – The Airplane Bathroom Story & the Power of Persuasion 06:13 – Most Websites Are Built Wrong—Here’s How to Fix Yours 08:43 – The Biggest Mistake Podcast Hosts Make 11:44 – The #1 Challenge Small Business Owners Face 15:02 – Why Ignoring Customer Complaints Costs You More Than You Think 25:05 – Only 5% of Unhappy Customers Actually Complain—What That Means for You 33:59 – How to Handle Social Media Trolls Like a Pro 43:10 – The One Marketing Strategy That Still Works Today 57:35 – The Genius Cake Strategy That Closed 92% of Deals

Ask questions, Don't accept the status quo, And be curious.