What Makes a Good Commercial Real Estate Investment

1. What factors should investors prioritize when evaluating a commercial property’s potential?
2. How do location, tenant quality, and lease terms impact the success of a commercial investment?
3. What’s the difference between investing in office, retail, industrial, and multifamily properties?
4. What financial metrics or ratios do you consider essential when analyzing a commercial deal (e.g., cap rate, ROI, NOI)?
5. How can investors assess market trends to identify lucrative opportunities?
6. What role does risk tolerance play in choosing the right commercial investment?
7. How do you evaluate a property’s future appreciation or redevelopment potential?
8. What red flags should investors look out for when considering a commercial property?
9. How important is diversification within a commercial real estate portfolio?
10. Can you share an example of a highly successful commercial investment and what made it work?

Founder & CEO - Commercial Real Estate Broker - DRE# 01450751

Karl Niehaus, an award-winning Los Angeles broker, is president of Commercial Real Estate Investments (CREI). Karl has specialized in retail and office sales & leasing in Los Angeles County since 2003.

Commercial Real Estate Accomplishments:

2006 - Promoted to Senior Advisor – NEA

2007 - Promoted to Head of Leasing department

2010 - #1 Broker for Closed Transactions

2011 - President of Commercial Property Sales & Leasing - CREI

2012 - #1 Leasing Broker in LA County & Bronze Award for Closed Transactions

2013 - #1 Broker for Closed Transactions & #2 Broker for Listings signed

2014 - #1 Producing Agent - Double Gold

2015 - #1 Producing Agent - Quadruple Gold

2016 - #1 Producing Agent - Platinum

2017 - #1 Producing Agent - Platinum

2018 - #1 Producing Agent - Triple Gold

2019 - #1 Producing Agent - Quadruple Platinum

2020 - #1 Producing Agent - Double Platinum

2021 - #1 Producing Agent - Double Platinum

2022 - #1 Producing Agent - Platinum

2023 - #1 Producing Agent - Double Gold

Languages: German, French, English & Afrikaans

Karl grew up in real estate, assisting his father who started one of the most successful development companies in South Africa. They worked together on multiple development projects over summer breaks, sparking his interest in real estate. His family still owns and manages retail & automotive properties in South Africa. Karl moved to California in 2001 to attend and play water polo for Pepperdine University. He has represented South Africa in 3 Water Polo World Championships and was selected for All-American honors while playing for Pepperdine. Graduating from Pepperdine with a Bachelor of Science in Finance, Karl moved straight into commercial real estate.

In 2003, Karl started with Marcus & Millichap. At the same time, he also worked as an apartment manager, managing various apartment buildings from 20 - 63 Units. In 2006, Karl was recruited to join National Equity Advisors, Inc (NEA), where he was promoted to a Senior Advisor and headed up the leasing department. In 2011, Karl became president of CREI, where he heads up retail and office sales & leasing.

Outside of real estate, Karl continues to play water polo and founded Santa Monica Water Polo Club helping elementary, middle & high school kids learn the sport. Karl lives in Brentwood with his wife and two children.

Corporate Speaker soon to hit the International Keller William's Training Conference Family Reunion, Tony Giordano guests on this content packed episode on The 10 Most Common Questions About Lead Generation in Real Estate. He answers the 10 intriguing questions below:

1. What are the most effective ways to generate high-quality leads online?
2. How can agents optimize their websites for lead capture?
3. What is the best way to follow up with leads without seeming pushy?
4. How do you qualify leads to focus on serious buyers and sellers?
5. What role does social media play in building a consistent lead pipeline?
6. How can agents leverage partnerships with local businesses to generate referrals?
7. What’s the difference between cold, warm, and hot leads, and how do you handle each?
8. Are open houses still effective for lead generation in a digital-first world?
9. How can paid ads (Google Ads, Facebook Ads) be structured for maximum lead ROI?
10. What are some creative lead magnets that work well for real estate agents?

This week, we're thrilled to welcome Richard Schulman, one of the real estate industry’s most accomplished leaders, to the podcast. As the head of a top-producing Keller Williams team, Richard’s resume is nothing short of impressive: over 2,000 homes sold, a career sales volume exceeding $2 billion, and a ranking in the top 0.1% of Realtors nationwide.

Join us as Richard shares his unparalleled insights into the current real estate market and the strategies that have fueled his success. We'll cover:

• The latest market trends and how they’re shaping opportunities for agents and consumers.
• Richard’s approach to business planning and advice for navigating the winter real estate season.
• Why so many agents hesitate to invest in real estate—and what they should do instead.
• The role of technology in transforming the industry and how Richard has leveraged it to dominate the online space.
• Essential advice for both new and experienced agents looking to thrive in today’s competitive market.

Whether you’re a seasoned professional or just starting out, this episode is packed with actionable insights and inspiration to elevate your real estate game.

📢 Don’t miss out—tune in now!