What exactly makes a keynote different from your typical business presentation or breakout session?

In this episode, I’m diving into the real distinctions between delivering a keynote and giving a regular talk—and how you can show up powerfully for either one.

Whether you're eyeing the main stage or preparing for your next training, understanding the purpose and structure of your talk will boost your impact.

I share the moment I realized a keynote demands more than just information—it calls for an emotional connection and a lasting impression.

And I walk you through three key differences to help you step into your role with confidence:

**1. Experience vs. Education** A keynote is about transformation—it inspires and moves your audience. A regular talk is about application—it delivers actionable knowledge. Learn how to tell which role you’re in and how to tailor your message accordingly.

**2. Story vs. Structure** Keynotes revolve around storytelling and big ideas, while breakout sessions benefit from strategic frameworks and clear takeaways. I reveal how to blend story and structure no matter what format you’re in.

**3. Performance vs. Instruction** On the keynote stage, you’re leading with presence and energy. In regular sessions, you’re guiding through interaction and insight. I talk about embracing both roles with authenticity and intention.

Whether you're creating your first keynote, refining your workshop, or simply looking to connect deeper with your audience, this episode will give you the clarity you need—and the encouragement to own your voice.

Want help developing your signature talk or keynote? Visit https://www.speakingyourbrand.com to learn how we can work together.

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For interviews and longer episodes, check out the Speaking Your Brand podcast.

The script was generated by AI based on past Speaking Your Brand podcast episodes, proprietary frameworks, and years of experience coaching clients on public speaking and thought leadership. Powered by a custom Retrieval-Augmented Generation (RAG) system, the script pulls from a rich library of our expert insights and methodologies. The final episode is voiced using host Carol Cox’s AI voice clone from Eleven Labs, so you’re getting her guidance - in her own voice - delivered in a quick and accessible format. It’s a unique blend of innovation and authenticity designed to help you speak with confidence and clarity.