E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom.

While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion.

Head of SEO at the biggest marketing agency = King of SEO in my book.

Yas shares:
- How to land and manage seven-figure SEO contracts
- What it was like being Head of SEO at the largest publicly traded marketing agency
- SEO strategy for high-ticket contracts and enterprise clients
- The role of storytelling and presentation design in winning large deals
- Real-world SEO case studies, including marketing $500K spaceship rides and branded search optimization
- Diagnosing and solving technical SEO issues for large, complex websites
- How to communicate SEO clearly to non-technical stakeholders
- How somebody starting in SEO can work their way up to Head of SEO
-Lessons from the jewelry industry on effective landing pages and emotion-driven marketing
- The future of SEO in a world shaped by AI, content saturation, and evolving user behavior
- Practical tips for freelancers and agency SEOs on scaling their impact and closing bigger deals

Thanks again to Yas for coming on!

⭐️ Yas Haque on LinkedIn: https://www.linkedin.com/in/yashaque/
⭐️ Yas Haque on Instagram: https://www.instagram.com/yhawke/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Background
00:53 Wedding Planning and Viral Proposal
02:38 SEO for High Ticket Contracts
03:34 Challenges in High-Ticket SEO
05:24 Case Study: $500,000 SEO Project
06:16 Navigating SEO for High-Ticket Items
08:12 Biggest SEO Contract Closed
09:06 SEO in Highly Regulated Industries
11:25 Importance of Internal Buy-In
13:47 SEO Presentation Tips
16:16 SEO's Role in Marketing Funnels
17:25 Navigating Large Organizations
20:50 SEO's Resilience and Evolution
26:02 Global SEO and Market Differences
29:29 Advice for Aspiring SEOs
32:02 Effective SEO Communication
35:00 Niche SEO Content and Growth
36:01 The Importance of Communication
36:28 SEO Challenges and Solutions
37:08 Skills for SEO Success
38:14 Advice for Freelancers and Small Agencies
39:00 Job Hunting Tips for SEO Professionals
40:14 Optimizing Workflow
41:19 Interview Tips for SEO Roles
44:22 Understanding Page Speed
44:53 SEO Tools and Techniques
50:39 The Role of a CMS in SEO
53:01 Opportunities for Small Companies in SEO
54:45 Personal Insights and Experiences
55:38 The Jewelry Buying Experience
01:03:53 Marketing Channels and YouTube
01:07:11 Final SEO Advice
01:08:16 Conclusion and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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