Twist the Brand Alchemist – Alyssa Light’s Creative Genius

Introduction:

On this episode of LIVE with Dr. Allen Lycka, meet Alyssa “Twist” Light—an electrifying keynote speaker known for her spontaneous, on-the-spot marketing brilliance. Twist shares her inspiring journey from goldsmithing and working with special needs clients to becoming a sought-after live branding strategist and speaker.

From Snowshoeing to Speaking:

Twist’s path to the stage began in a most unexpected way—offering disability inclusion training in exchange for outdoor adventures with her clients. With each new presentation, word spread and opportunities followed, eventually leading her to a career in public speaking with support from industry peers like Sanjay Nath.

CAPS and a Calling:

As a proud member of the Canadian Association of Professional Speakers (CAPS), Twist shares how the organization’s “learn, share, grow, belong” ethos helped her evolve and build lasting relationships within the speaking community.

Marketing That Sticks:

Twist recounts unforgettable branding moments—from cookie tins with “Love, the Postman” notes to peach jars symbolizing the sweet spot of expertise. She proves great marketing connects emotionally and memorably.

Human AI and Real-Time Branding:

With comparisons to live ChatGPT, Twist shares how her creative thinking captivates audiences—and yes, sometimes she messes up, but that vulnerability makes the magic even more human and impactful.

Building Business Through Relationships:

Unexpected encounters—from a co-working space friendship to a podcast recording with an event planner—sparked long-term collaborations. Twist’s stories show how every small connection can bloom into something life-changing.

Jewelry, Stories, and Emotional Currency:

Her background as a goldsmith gave her an eye for detail and a heart for people. Now, through her Let It Go Gold service, she collects jewelry—and the stories behind them—while forging authentic connections.

Lessons from the Lake:

Nature is a profound teacher. Twist shares metaphors from mycelium networks and old-growth forests that mirror the hidden relationships driving successful businesses.

Living a Fantastic Life:

Twist lives her best life by embracing curiosity, asking for help, and saying “yes” to what brings joy—whether it’s escape rooms, solo road trips, or sewing purple jumpsuits.

Find Twist:

Alyssa Twist Light doesn’t need a website—just find her on Facebook or email her at twist@withatwist.today.

Conclusion:

Dr. Lycka and Twist remind us: nurture your connections, do something kind and something selfish each day, and remember—you already have permission to live the life you love.

BIO:

Alyssa “Twist” Light is a keynote speaker who teaches people how to cultivate the connections and build the relationships that move business forward. Twist went to trade school for Goldsmithing and made the 20th anniversary gifts for Blue Rodeo. Her forthcoming book, Lessons from the Lake, speaks how we can approach business differently, taking cues from Mother Nature to grow our networks and deepen relationships. A self proclaimed lover of events, Twist’s mission is to make meeting planners look like superheroes and their attendees feel like rockstars.

Social Media:

Facebook