In this candid and energizing episode of Law Firm Success, host Cooper Saunders sits down with Patrick Patino of Patino Law Office to discuss what happens when you throw out the traditional playbook and build a law firm around authenticity, empathy, and systems.

Patrick shares his unconventional path to becoming an attorney, how he modernized an old-school law firm, and why he doubled down on branding that truly reflects who he is—even if that means wearing hoodies and backward hats in a world of suits. From automating intake to ranking #1 on Google, Patrick reveals the mindset shifts and operational strategies that have helped him attract more of the right clients while working less and profiting more.

Whether you’re starting your own law firm or looking to evolve your practice, this episode is packed with wisdom on how to grow by subtraction, create raving fans, and make business feel a lot more human.

What You’ll Learn:

• Why saying “no” more often can lead to bigger profits and less stress
• How branding and personality can act as a natural lead filter
• The importance of systems, automations, and knowing your ideal client
• Why local SEO is a game-changer, even in “unsexy” markets like Omaha
• How Patrick balances authenticity with professionalism—and why it works

Listen now and learn how to build a successful firm that is sustainable and aligned with your values.