What does it take to be a great leader in moments of calm and crisis? And how do you maintain strength in a heartfelt way?

Ben Minicucci is the CEO of Alaska Airlines — where he leads with a values-first approach rooted in trust, accountability, and care. With a background in engineering, military service, and operations, Ben is redefining what it means to lead a high-performance culture at scale.

Ben is one of the most respected leaders in modern aviation, guiding Alaska through bold transformation — including their recent acquisition of Hawaiian Airlines — while doubling down on the values that got them here: be remarkable, be kind-hearted, deliver performance, own safety, and do the right thing.

Ben leads with unwavering values, deep relational intelligence, and a sharp sensitivity to culture. As you listen to this episode, I’d invite you to reflect, how do you hold space for truth and vulnerability? What’s your relationship with accountability, especially when the stakes are high? And where in your own life might deeper care create greater outcomes?

Let’s dive into this masterclass episode with Ben Minicucci.

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