Kevin Jordan isn’t just selling performance—he’s building a movement. As the founder of Maxxx Performance, he’s turned science-backed supplements into a trusted brand for athletes, fitness warriors, and everyday folks who want more from their health. But behind the muscle is a masterclass in branding, marketing, and storytelling.In this episode, we talk about what it takes to launch a wellness brand from the ground up, how to earn trust in a saturated market, and why Black founders in health and wellness are reshaping the industry. Whether you’re pushing weight or pushing product, this is a conversation about performance and purpose.🎧 Tap in and take notes.#CTRLtheNarrative #LeadersAndLearners #KevinJordan #MaxxxPerformance #BlackOwned #EssenceFest2025 #BrandingInMotion #HealthIsWealth #Athletes #MentalToughness #MindBodySubscribe to the CTRL the Narrative Newsletter: https://tonyamckenziepr.substack.com🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/51644511...

From concert promoter to tech entrepreneur, Allen Sanford has been at the intersection of music, innovation, and cultural impact for over two decades. Allen is the 💫 Founding Partner of BeachLife Grotto💫 Founder of California Surf Club💫 Founder of BeachLife Ranch💫 Founder of BeachLife Festival💫 Co-Founder of The Venice West💫 Investor / CoFounder of Primo Italia💫 Investor / CoFounder of The Rockefeller💫 Co-Founder of The RockefellerIn this episode of Leaders & Learners, South Bay Edition, Commissioner Tonya McKenzie, with her co-hosts Mariam Butler & Paul Moses, sit down with Allen Sanford, and he shares how he turned his passion for music into a platform for ownership and access, shaking up how people experience live events and how artists own their audience. We will get into the business of festivals, the future of ticketing, the impact of entrepreneurship in tech and entertainment, and why who controls the vibe matters just as much as the vibe itself. Join us!

The opening of Essence Festival 2025 will be dynamic and impactful for entrepreneurs, founders, and funders. Join us as we introduce you to some of the panelists to get you ready for an incredible session. Meet some of the panelists of: ~ From Pitch to Partnership~ Creating and Celebrating Next Generation Millionaires~ How Climate Impacts HealthMeet Renaldo DaSilvaSerial Entrepreneur, Mentor, & Executive Leader | Spearheading Growth & Equity in Tech and Education | Champion for Community EmpowermentMeet him in person at Essence Fest! 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/51644511...