Legacy Brands and Bad B2B marketing
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Legacy Brands and Bad B2B marketing
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In this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of Scrumbles as a new player challenging legacy brands. They explore the importance of effective marketing strategies, the need for customer-centric approaches, and the potential for acquisitions by larger companies. The conversation emphasizes the significance of building relationships and goodwill in the pet industry, as well as the changing consumer attitudes towards pet food products.
Takeaways
Scrumbles has successfully launched new products and expanded into major retailers.
Effective marketing is crucial for new brands to compete with legacy brands.
Legacy brands are struggling to connect with modern consumers.
The grocery consumer is now more discerning about pet food quality.
Acquisitions by larger companies are a common trend in the pet food industry.
Customer-centric marketing is essential for success in the pet industry.
Brands should focus on building relationships with retailers and customers.
Humility and clear messaging are important in business communications.
Understanding customer acquisition costs can inform marketing strategies.
Building goodwill with customers can lead to long-term success.
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