Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the buying decisions of engineers and technical buyers across Europe. We dive into the differences and similarities between the two audiences.

In this episode, Kasey Tyring and the host discuss their experiences at the Automate Show, highlighting innovative demos, engaging booth strategies, and effective marketing practices. They explore the historical context of the show, share insights on attendee engagement, and emphasize the importance of follow-up strategies post-event. The conversation also touches on networking opportunities and the excitement surrounding future events in the industry.

Key Takeaways

• Engaging demos are crucial for attracting attention at trade shows.
• Interactive booths create memorable experiences for attendees.
• Staffing strategies significantly impact booth engagement and success.
• Post-show follow-up is essential for nurturing leads and maintaining momentum.
• Networking is a valuable aspect of attending trade shows.
• Fun and creative booth themes can enhance brand visibility.
• Content marketing should leverage insights gained from conversations at the show.
  
  

Resources

• Connect with Udo on LinkedIn
• Connect with Wendy on LinkedIn
• Download the 2025 State of Marketing to Engineers Report
• Watch the Webinar
• Related Article: Your Top Questions Answered from the 2025 State of Marketing to Engineers Webinar
• Learn more about Elektor